DESIFER GROWTH LAB

Building and starting a growth engine.

Desifer Growth Lab is focused on one thing: acquiring and retaining customers by building and starting a growth engine for your company. It’s not a classical broad-topic acceleration program for startups.

Desifer Growth Lab contains part training, part hands on help in finding growth opportunities, selecting the right tools and defining your first experiments, and then running a few of them together with us. On top of this we will work continuously on your growth engine and the processes that makes it spin.

WHO IT'S FOR

Online startups and smaller companies

with focus on e-commerce, consumer apps or SaaS

To get the best value out of Desifer Growth Lab, you should have a strong ambition and potential to grow your customer base. Since Desifer Growth Lab is about hands on experimentation to find growth opportunities, you need the following:

1
Clear product market fit and an existing customer or user base.

2
Scalable technology and access to development and design resources.

3
Access to user and transaction data that we can work with together.

What you get

A unique combination of training, coaching and doing.

More than 168 hours of advice and support from top growth experts*

Week 1

Knowledge to build and run a growth engine

You will learn the proven actionable frameworks so that you can build and then run a powerful growth engine for your company. These frameworks and growth best practices cover the core elements from acquisition and conversion to retention, user psychology and habit formation.

Help to select the optimal tool set

We will help you select and kick-start an optimal tool set for your growth efforts, reducing your time to search and evaluate products from approximately ten thousands companies, not counting up and coming martech startups.

Defined and kick-started experimentation

The faster you get to experimentation, the faster you will find growth. We will help you, based on analysis of your data, define your first most promising experiments and immediately get started with them.

Network of growth hacking practitioners

Ideas and feedback from peers are only part of the value. Together with lab personnel and external mentors, your peers will form a network for future knowledge and idea exchange.

*7 weekly sessions x 8 hours per session x 3 mentors per session in average equals 168 hours of advice and support from top growth experts. All at very affordable price.

Weekly sessions

7 full days in 7 weeks

Each weekly session is a full day during day time, where some time is dedicated to training and some to hands on work, for your company, done together with us in the lab track.

The sessions are held at Impact hub in Stockholm as well as online for those that cannot make it physically.

In between these sessions you’re expected to complete tasks started in the lab track. The tasks are of course specific to your company.

For support, you have direct access to the Desifer Growth Lab Slack forum.

Week 1 - Core

Training track

The growth hacking way of working
Establishing and managing growth team(s)
Finding your north star metric
Growth loops
Growth frameworks (e.g. the Pirate funnel)

Lab track

Individual review of the company brief you have prepared before starting: business model, existing customer base, data and tools
Defining your north star metric
Creating or reviewing customer segments and journeys
Identifying growth loops
Ideation of growth experiments and prioritization

Week 2 - Insight

Training track

Psychographic personas and mapping customer journeys
Creating and using hard and soft data to better understand your customers
Using Google Analytics to gain insights
Best practice and inspirational ideas to growth hacks and across the funnel
User psychology and how to use it at every step of the funnel
How to identify your biggest opportunities

Lab track

Review of your company and customer base information from previous week
Setting up ways to get more insights
Identifying more growth opportunities and defining experiments to test them
Ranking and presenting your top 3 experiments

Week 3 - Acquire

Training track

Overview of acquisition channels (SEO, SEM, content marketing, other people’s network, paid social etc)
Messaging and the psychology of persuasion
Deep dive in creating Facebook, Google and Youtube ads that actually converts
Influencer marketing tool-kit to compete with the best

Lab track

Review of status in implementing experiments defined last week
Acquisition lab: 2-3 companies present their situation and get ideas to experiments from mentors and the group

Week 4 - Boost

Training track

The marketing tech landscape: overview of categories and our favorite tools
Marketing automation for B2C and B2B: creating lead magnets, nurturing leads

Lab track

Review of status of ongoing experiments
Help in selecting tools suitable to your company
Starting to put together and describe your company’s growth engine

Week 5 - Convert

Training track

User experience, usability, value proposition and behavioural theories
Finding and understanding the user’s problems
Data-driven development with experiments (A/B-testing)
CRO (Conversion rate optimisation), optimizing the funnel to maximise ROI

Lab track

Review of status of ongoing experiments and tool implementation
Conversion lab: 2-3 companies present their situation and get ideas to experiments from mentors and the group
Feedback of first draft of your company’s growth engine

Week 6 - Delight

Training track

Understanding and measuring loyalty and retention
Hacks to increase loyalty
Getting your existing customer to do marketing for you: creating and optimising growth loops

Lab track

Review of status of ongoing experiments
Retention lab: 2-3 companies present their situation and get ideas to experiments from mentors and the group
Feedback of second draft of your company’s growth engine

Week 7 - Optimize

Training track

Optimizing experiments for learning: constructing good hypotheses, minimum viable tests
Analyzing the results from experiments
Measuring and optimizing your growth engine

Lab track

Review of status of ongoing experiments
All companies present their growth engines including top 5 planned experiments with feedback from mentors and the group

After the program you get continued support in running your growth engine by access to the Desifer Growth Lab Slack channel.

The top growth experts you'll meet at

Desifer Growth Lab

Jasmin Yaya

Expert in product-led growth

Jasmin is an experienced growth consultant and an expert in product-led growth. She helps organizations become data-driven, improve their user onboarding, and grow their loyal user base. She is also a Program Manager at Berghs School of Communication. She’s helped companies such as Spotify, Werlab, and SVT with Growth.

Niels Bosma

Growth hacker, product developer and angel investor

Niels is a passionate growth hacker, product developer and angel investor. He’s into building growth engines. He’s among things the founder and Head of Growth at Tessin (Scandinavia's first and largest platform for real estate financing), the founder and CEO at Filestar.com (revolutionizing how people work with their files) and the Creator of SeoTools. Previous to that he was the co-founder of Offerta.

Erwan Derlyn

Growth Expert

Erwan Derlyn is an independent consultant helping startups with go-to-market plans and growth strategy. He is also operating partner at Luminar Ventures and course director at Berghs. Previously, he was part of building the growth organizations at iZettle and Hem.

Fedja Porobic

E-commerce and growth expert

Fedja is a well renowned growth and e-commerce expert with experience from startups & corporations like Gymgrossisten/HSNG, Röhnisch, Lensway, Odd Molly, Autoexperten, Länsförsäkringar, Tele2, Aarke and Mini Rodini to name a few.

Marianne Stjernvall

CRO Expert

Marianne is one of Sweden's most prominent experts in conversion rate optimization (CRO) and A/B testing. She's also an expert in Optimizely and the CRO Manager of TUI Group.

Karl Söderman

Digital Growth Expert

Karl is a digital growth expert at Desifer with an edge in product led growth and user psychology. He is also the CEO and founder of Ingmar, an app that helps people to find new or favorite recipes that they can make with the ingredients they already have at home. He has done multiple growth assessments for startups helping them with smart tips all across the funnel.

Building and starting a growth engine.

Online startups and smaller companies

with focus on e-commerce, consumer apps or SaaS

What you get

A unique combination of training, coaching and doing.

More than 168 hours of advice and support from top growth experts*