DESIFER GROWTH LAB

Build and start your growth engine

Desifer Growth Lab is an online program focused on one thing: acquiring and retaining customers by starting a growth engine for your company. It’s not a broad-topic acceleration program for startups, it’s a hands-on training and experimentation lab focused on growth.

I want to grow!

WHO IT'S FOR

For e-com, B2C apps or SaaS companies with a strong ambition to grow

  • Clear product market fit and an existing customer or user base.
  • Scalable technology plus access to development and design resources
  • User data to conduct weekly experiments

MENTORS WITH EXPERIENCE FROM BRANDS LIKE:

WHY DESIFER GROWTH LAB

Why companies use our program to grow

"Desifer Growth Lab is a great complete crash course on growth in a limited period of time that allows you to quickly implement what is being taught at the same time"
Daniel
Daniel
CMO, Verdane
"A real thorough and hands-on education in growth hacking. It has made us ask the relevant questions about our business and in turn allowed us to make clear priorities"
Carina
Carina
Head of Marketing, Colivia
"We are definitely more dangerous now than 7 weeks ago!"
Henrik
Henrik
CMO, Scanmarket

What you get

Training plus 56 hours of expert growth advice for your company

Desifer Growth Lab consists of training and doing, to help you actually grow your customer base. In fact, we are so sure of your satisfaction that we offer 100% money back guarantee if you’re not. By the end of the program, you will have:

You will learn the proven actionable frameworks so that you can build and then run a powerful growth engine for your company. These frameworks and growth practices cover the core elements from acquisition, conversion, retention, user psychology and habit formation.

We will help you select, and kickstart an optimal toolset for your growth efforts, reducing your time to search and evaluate products from approximately 10 000+ companies.

The faster you get to experimentation, the faster you will find growth. We will help you, based on analysis of your data, define your first most promising experiments and immediately get started with them. You will also be left with a blueprint as well of experiments to continue with after the program.

Every company’s growth need is different. We only accept 8 companies to our Lab program in order give you the time and personalized advice your company needs. 

The entire afternoon of our program is dedicated to giving you individual advice. This amounts to 7 weeks x 4h Lab sessions x 2 mentors = 56 hours of personalized advice for your company. Very cost efficient in contrast to hiring growth consultants.

See pricing

Top growth experts you'll meet during the program

John Tan

John Tan

Lead for Growth Engine @ iZettle

John is the Lead Product Manager responsible for building and implementing the Growth Engine at iZettle/PayPal for EU markets and was previously the Head of Growth at Tobii Gaming.Experienced in shipping and scaling B2C, B2B products that people need and want – implementing the tech foundations, and data stack to work with an experiment-driven culture to acquire, activate, and retain free and paid users.

Karl Söderman

Karl Söderman

Digital Growth Expert @ Desifer

Karl is a digital growth expert at Desifer with an edge in product led growth and user psychology. He is also the CEO and founder of Ingmar, an app that helps people to find new or favorite recipes that they can make with the ingredients they already have at home. He has done multiple growth assessments for startups helping them with smart tips all across the funnel.

Jesper Petersson

Jesper Petersson

Growth Specialist @ Desenio

Jesper is an experienced Growth Specialist and Analyst with extensive experience from Telecom, E-commerce and Education. He is the founder of the meetup group Growth Lab Nordics with over 1000 members and has held courses and lectures in Growth at Berghs School of Communication, Södertörn University and Hyper Island.

Marianne Stjernvall​

Marianne Stjernvall​

Head of Customer Growth @ Coop

Marianne is one of Sweden's most prominent experts in conversion rate optimization (CRO) and A/B testing. She's also an expert in Optimizely and is the Head of Customer Growth @ Coop.

Jasmin Yaya

Jasmin Yaya

Growth Product Manager @ YAYA

Jasmin is an experienced growth consultant and an expert in product-led growth. She helps organizations become data-driven, improve their user onboarding, and grow their loyal user base. She is also a Program Manager at Berghs School of Communication. She’s helped companies such as Spotify, Werlabs, and SVT with Growth.

Erwan Derlyn​

Erwan Derlyn​

Growth Operating Partner @ Luminar Ventures

Erwan Derlyn is an independent consultant helping startups with go-to-market plans and growth strategy. He is also operating partner at Luminar Ventures and course director at Berghs. Previously, he was part of building the growth organizations at iZettle and Hem.

Fedja Porobic

Fedja Porobic

E-com and Growth Expert @ Porobic Group

Fedja is a well renowned growth and e-commerce expert with experience from startups & corporations like Gymgrossisten/HSNG, Röhnisch, Lensway, Odd Molly, Autoexperten, Länsförsäkringar, Tele2, Aarke and Mini Rodini to name a few.

Cohort Based Program

7 week, Part-time, Virtual and Intense

The program consists of weekly sessions on Wednesdays between 08:30-17:00 on Zoom, where the morning is dedicated to training and the afternoon lab is for hands on experimentation for your company. In between sessions you are expected to complete personal tasks started in the lab track.

Week 1 - Core
28th April
Training track
  • The growth hacking way of working
  • Establishing and managing growth team(s)
  • Experiments & high tempo testing
  • Finding your north star metric
  • Growth frameworks (e.g. the Pirate funnel)
Lab track
  • Individual review of the company brief you have prepared before starting: business model, existing customer base, data and tools
  • Defining your north star metric
  • Creating or reviewing customer segments and journeys
  • Ideation of growth experiments and prioritization
Week 2 - Insight
5th May
Training track
  • Psychographic personas and mapping customer journeys 
  • Creating and using hard and soft data to better understand your customers
  • Using Google Analytics to gain insights
  • Best practice and inspirational ideas to growth hacks and across the funnel 
  • User psychology and how to use it at every step of the funnel
  • How to identify your biggest opportunities
Lab track
  • Review of your company and customer base information from previous week
  • Setting up ways to get more insights
  • Identifying more growth opportunities and defining experiments to test them
  • Ranking and presenting your top 3 experiments
Week 3 - Acquire
12th May
Training track
  • Overview of acquisition channels (SEO, SEM, content marketing, other people’s network, paid social etc)
  • Messaging and the psychology of persuasion
  • Deep dive in creating Facebook, Google and Youtube ads that actually converts
  • Influencer marketing tool-kit to compete with the best
Lab track
  • Review of status in implementing experiments defined last week
  • Acquisition lab: 2-3 companies present their situation and get ideas to experiments from mentors and the group
Week 4 - Boost
19th May
Training track
  • The marketing tech landscape: overview of categories and our favorite tools 
  • Marketing automation for B2C and B2B: creating lead magnets, nurturing leads
Lab track
  • Review of status of ongoing experiments 
  • Help in selecting tools suitable to your company
  • Starting to put together and describe your company’s growth engine
Week 5 - Convert
26th May
Training track
  • User experience, usability, value proposition and behavioural theories 
  • Finding and understanding the user’s problems
  • Data-driven development with experiments (A/B-testing) 
  • CRO (Conversion rate optimisation), optimizing the funnel to maximise ROI
Lab track
  • Review of status of ongoing experiments and tool implementation
  • Conversion lab: 2-3 companies present their situation and get ideas to experiments from mentors and the group
  • Feedback of first draft of your company’s growth engine
Week 6 - Delight
2nd June
Training track
  • Understanding and measuring loyalty and retention
  • Hacks to increase loyalty
  • Getting your existing customer to do marketing for you: creating and optimising growth loops
Lab track
  • Review of status of ongoing experiments 
  • Retention lab: 2-3 companies present their situation and get ideas to experiments from mentors and the group
  • Feedback of second draft of your company’s growth engine
Week 7 - Optimize
9th June
Training track
  • Optimizing experiments for learning: constructing good hypotheses, minimum viable tests
  • Analyzing the results from experiments
  • Measuring and optimizing your growth engine
Lab track
  • Review of status of ongoing experiments 
  • All companies present their growth engines including top 5 planned experiments with feedback from mentors and the group

Open to 8 companies only, for less talk and more action

"Awesome program and a great learning experience. Our team took big steps forward thanks to all the good advice from the Desifer team and mentors"

- Axel Johnson, Data Analyst at Relate

4.6/5
4,6 of 5 in ratings from Fall 2020 cohort

Starting April 28th

Application deadline April 14th

Theory Morning Only

  • Morning theory sessions only (3h/week)
  • Knowledge to build and run a growth engine
  • Overview of helpful tools to achieve growth
  • Growth hacking certificate after completed course
9.990
SEK Per individual
Apply now
Low cost opportunity to get only the morning theory part of the Desifer Growth Lab, 3 hours in total per weekly session.
Recommended

Theory + Lab Full Program

  • Morning + afternoon sessions (7h/week)
  • Knowledge to build and run a growth engine
  • Overview of helpful tools to achieve growth
  • Help in selecting the optimal growth tools for your company
  • Coaching to run weekly experiments to grow your customer base
  • Open to 8 companies only
  • In total 56 hours of expert growth advice
39.990
29.990
SEK Per Company 25% Early Bird discount until 2/4
APPLY NOW
Full program of the Desifer Growth Lab. Up to 3 individuals/company. Full money back guarantee if not satisfied. Payment split possible.

Theory + Lab + Consulting Tailored

  • Morning + afternoon sessions (7h/week)
  • Knowledge to build and run a growth engine
  • Overview of helpful tools to achieve growth
  • Help in selecting the optimal growth tools for your company
  • Coaching to run weekly experiments to grow your customer base
  • In total 56 hours of expert growth advice
  • Full program and additional consulting tailored to your need
Tailored
Tailored to company need
Apply NOW
Full program and additional consulting support, tailored to your need. Starting price 49 999 SEK.

Want to know more?​

Book a meeting with our Program Manager Agnes!
Schedule meeting now!
Agnes

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Growth is at the core of Desifer. We started Desifer Growth Lab because we had a unique experience in both coaching startups through the Stockholm version of the Silicon Valley based early stage accelerator Founders Institute, as well as expertise in helping companies with Growth. The combination of that is the Desifer Growth Lab!

info@desifer.se

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