DESIFER GROWTH LAB

Building and starting a growth engine.

Desifer Growth Lab is focused on one thing: acquiring and retaining customers by building and starting a growth engine for your company. It’s not a classical broad-topic acceleration program for startups. 

Desifer Growth Lab contains part training, part hands on help in finding growth opportunities, selecting the right tools and defining your first experiments, and then running a few of them together with us. On top of this we will work continuously on your growth engine and the processes that makes it spin.

WHO IT'S FOR

Online startups and smaller companies

with focus on e-commerce, consumer apps or SaaS

To get the best value out of Desifer Growth Lab, you should have a strong ambition and potential to grow your customer base. Since Desifer Growth Lab is about  hands on experimentation to find growth opportunities, you need the following: 

  • 1
    Clear product market fit and an existing customer or user base.
  • 2
    Scalable technology and access to development and design resources.
  • 3
    Access to user and transaction data that we can work with together.
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What you get

A unique combination of training, coaching and doing.

More than 168 hours of advice and support from top growth experts*

Week 1

Knowledge to build and run a growth engine

You will learn the proven actionable frameworks so that you can build and then run a  powerful growth engine for your company. These frameworks and growth best practices cover the core elements from acquisition and conversion to retention, user psychology and habit formation. 

Help to select the optimal tool set

We will help you select and kick-start an optimal tool set for your growth efforts, reducing your time to search and evaluate products from approximately ten thousands companies, not counting up and coming martech startups.

Defined and kick-started experimentation

The faster you get to experimentation, the faster you will find growth. We will help you, based on analysis of your data, define your first most promising experiments and immediately get started with them.

Network of growth hacking practitioners

Ideas and feedback from peers are only part of the value. Together with lab personnel and external mentors, your peers will form a network for future knowledge and idea exchange.

*7 weekly sessions x 8 hours per session x 3 mentors per session in average equals 168 hours of advice and support from top growth experts. All at very affordable price.

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Weekly sessions

7 full days in 7 weeks

Each weekly session is a full day during day time, where some time is dedicated to training and some to hands on work, for your company, done together with us in the lab track. 

The sessions are held at Impact hub in Stockholm as well as online for those that cannot make it physically.

In between these sessions you’re expected to complete tasks started in the lab track. The tasks are of course specific to your company.

For support, you have direct access to the Desifer Growth Lab Slack forum.

Week 1 - Core
Training track
  • The growth hacking way of working
  • Establishing and managing growth team(s)
  • Finding your north star metric
  • Growth loops
  • Growth frameworks (e.g. the Pirate funnel)
Lab track
  • Individual review of the company brief you have prepared before starting: business model, existing customer base, data and tools
  • Defining your north star metric
  • Creating or reviewing customer segments and journeys
  • Identifying growth loops
  • Ideation of growth experiments and prioritization
Week 2 - Insight
Training track
  • Psychographic personas and mapping customer journeys 
  • Creating and using hard and soft data to better understand your customers
  • Using Google Analytics to gain insights
  • Best practice and inspirational ideas to growth hacks and across the funnel 
  • User psychology and how to use it at every step of the funnel
  • How to identify your biggest opportunities
Lab track
  • Review of your company and customer base information from previous week
  • Setting up ways to get more insights
  • Identifying more growth opportunities and defining experiments to test them
  • Ranking and presenting your top 3 experiments
Week 3 - Acquire
Training track
  • Overview of acquisition channels (SEO, SEM, content marketing, other people’s network, paid social etc)
  • Messaging and the psychology of persuasion
  • Deep dive in creating Facebook, Google and Youtube ads that actually converts
  • Influencer marketing tool-kit to compete with the best
Lab track
  • Review of status in implementing experiments defined last week
  • Acquisition lab: 2-3 companies present their situation and get ideas to experiments from mentors and the group
Week 4 - Boost
Training track
  • The marketing tech landscape: overview of categories and our favorite tools 
  • Marketing automation for B2C and B2B: creating lead magnets, nurturing leads
Lab track
  • Review of status of ongoing experiments 
  • Help in selecting tools suitable to your company
  • Starting to put together and describe your company’s growth engine
Week 5 - Convert
Training track
  • User experience, usability, value proposition and behavioural theories 
  • Finding and understanding the user’s problems
  • Data-driven development with experiments (A/B-testing) 
  • CRO (Conversion rate optimisation), optimizing the funnel to maximise ROI
Lab track
  • Review of status of ongoing experiments and tool implementation
  • Conversion lab: 2-3 companies present their situation and get ideas to experiments from mentors and the group
  • Feedback of first draft of your company’s growth engine
Week 6 - Delight
Training track
  • Understanding and measuring loyalty and retention
  • Hacks to increase loyalty
  • Getting your existing customer to do marketing for you: creating and optimising growth loops
Lab track
  • Review of status of ongoing experiments 
  • Retention lab: 2-3 companies present their situation and get ideas to experiments from mentors and the group
  • Feedback of second draft of your company’s growth engine
Week 7 - Optimize
Training track
  • Optimizing experiments for learning: constructing good hypotheses, minimum viable tests
  • Analyzing the results from experiments
  • Measuring and optimizing your growth engine
Lab track
  • Review of status of ongoing experiments 
  • All companies present their growth engines including top 5 planned experiments with feedback from mentors and the group

After the program you get continued support in running your growth engine by access to the Desifer Growth Lab Slack channel.

Starting October 20

39 990 SEK per company

  • Up to three individuals per company.
  • Money back guarantee if you're not satisfied.
  • Possible to split payments if desired.

Final application October 11th!

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The top growth experts you'll meet at

Desifer Growth Lab