In the Google Marketing Innovation Program EMEA, Desifer helped Google to plan, reach out to, support and select startups and scale-ups with potential to build the next generation marketing solutions on the Google Ads API.
Desifer is continuously supporting Odd Molly in growing their business. Weekly, we define and run experiments ranging from optimizing existing channels to establishing new ones and scale the ones that work to create profitable growth.
Desifer has been co-leading and developing The Absolut Company's (TAC's) initiative to support the creative startup community while solving tangible business problems and learning the startup way of working.
Desifer is developing the Home OS, a critical infrastructure to create new and enriched services for consumers. We have co-created the product with Deutsche Telecom, both user experience and technical infrastructure, with a startup team.
We believe in the entrepreneurial mindset where challenging the status quo is a need and not a job, and constant adaptation and execution is far more important than ideas. Ideas are plenty, results are scarce.
We believe in experimentation where testing multiple ideas and ruling out most are used to achieve sucesss and growth. The less you know, the more you should experiment, not speculate.
We believe that multiple perspectives and skill sets, be it analytical or creative, are needed to achieve successful business outcomes. Multidisciplinary teams are our preferred way to do this.
We believe the best odds for achieving results are created when everyone has skin in the game. As co-creators, we love to share risk and we have several collaborative options to achieve this.
We believe that data, be it quantiative or qualitative, can infuse new ideas for experiments and levels arguments around whether they are the ones to create desired results.
We believe that corporations and startups, exactly because they are very different organizations, have a lot to learn and benefit from each other.
Growth is at the core of Desifer. We exist to unleash the entrepreneurial force to create growth in the world’s companies, large and small.